monetization_vector
advertising (per-impression and per-action)
Medium
SEC-10K 0001628280-26-003942
pricing_architecture
usage-based (per-impression / per-action for advertising)
Medium
SEC-10K 0001628280-26-003942
target_gross_margin_bracket
78–82%
Inferred
Legacy_BMS_v3
revenue_model_type
advertising
Medium
SEC-10K 0001628280-26-003942
customer_acquisition_metric
Organic growth supplemented by marketing; self-service advertising platform
Medium
SEC-10K 0001628280-26-003942
customer_segment_primary
enterprise (advertisers/marketers)
Medium
SEC-10K 0001628280-26-003942
customer_segment_secondary
consumer (for Reality Labs products)
Medium
SEC-10K 0001628280-26-003942
business_model_type_primary
advertising platform / social media
Medium
SEC-10K 0001628280-26-003942
business_model_type_secondary
consumer hardware & VR/AR
Medium
SEC-10K 0001628280-26-003942
supply_chain_dependency
High
Medium
SEC-10K 0001628280-26-003942
headcount_cost_structure
Linear
Medium
SEC-10K 0001628280-26-003942
geographic_footprint
Global with concentration in developed markets
Medium
SEC-10K 0001628280-26-003942
regulatory_burden_tier
Medium
Medium
GICS-regulatory-overlay-v1
howey_test_risk_index
Low
Medium
SEC-10K 0001628280-26-003942
antitrust_exposure_flag
Yes
Medium
SEC-10K 0001628280-26-003942
data_sovereignty_risk
High
Medium
SEC-10K 0001628280-26-003942
vendor_lock_dependency_score
High
Medium
SEC-10K 0001628280-26-003942
pricing_power_rating
Moderate
Medium
SEC-10K 0001628280-26-003942
network_effect_present
Yes
Medium
SEC-10K 0001628280-26-003942
switching_cost_profile
Low
Medium
SEC-10K 0001628280-26-003942
asset_efficiency_ratio
23.5% Return on Assets (Strong)
High
SEC-XBRL
recession_resistance_tier
Cyclical
Medium
SEC-10K 0001628280-26-003942
interest_rate_sensitivity
Moderate
Medium
SEC-10K 0001628280-26-003942
debt_leverage_profile
0.27x Total Debt / Equity (Conservative)
High
SEC-XBRL
geopolitical_supply_exposure
Low intensity; China's December 2024 ban on gallium and germanium exports to the US (germanium tetrachloride is the core dopant in optical fiber; gallium underpins optoelectronic transceivers) sits on top of the sector's binding 2026 constraint of grid-power scarcity and multi-year interconnection queues for AI-driven data-center buildouts.
Medium
GICS-commodity-overlay-v2
marginal_cost_of_growth
Sublinear
Medium
SEC-10K 0001628280-26-003942
franchise_compliance_risk
N-A
Medium
SEC-10K 0001628280-26-003942
international_expansion_readiness
High
Medium
SEC-10K 0001628280-26-003942
characteristic_occupations
["11-0000 Management Occupations", "13-0000 Business and Financial Operations Occupations", "15-0000 Computer and Mathematical Occupations", "23-0000 Legal Occupations", "27-0000 Arts, Design, Entertainment, Sports, and Media Occupations", "41-0000 Sales and Related Occupations", "43-0000 Office and Administrative Support Occupations", "49-0000 Installation, Maintenance, and Repair Occupations"]
High
SOC-2018/GICS-overlay
agent_automatable_labor_share
0.31 (HIL — ~31% of characteristic roles agent-automatable)
Medium
SOC-2018 + agentic-exposure-v2
commodity_exposure_profile
Low intensity; commodities: electricity (grid power for networks and data centers), copper (legacy access networks, cabling, connectors), fiber-optic glass / silica with germanium dopant, diesel fuel (fleet operations and backup generation), steel (towers, masts, conduit), aluminum (cable sheathing, enclosures, structures); geopolitical: China's December 2024 ban on gallium and germanium exports to the US (germanium tetrachloride is the core dopant in optical fiber; gallium underpins optoelectronic transceivers) sits on top of the sector's binding 2026 constraint of grid-power scarcity and multi-year interconnection queues for AI-driven data-center buildouts.
Medium
GICS-commodity-overlay-v2
regulatory_exposure_profile
Medium burden; regimes: FCC, FTC, GDPR, DOJ, CFIUS, EU DMA; Platform content-liability reform and antitrust actions threaten core business models.
Medium
GICS-regulatory-overlay-v1
sec_cik
0001326801
High
SEC-EDGAR
ticker
META
High
SEC-EDGAR
capital_expenditure_profile
34.7% CapEx / Revenue (High-CapEx Infrastructure)
High
SEC-XBRL
churn_vulnerability_index
Moderate
Medium
SEC-10K 0001628280-26-003942
Filings_Dog_Scope
active_enforcement_matters,antitrust_exposure_flag,business_model_type_primary,business_model_type_secondary,capital_return_posture,channel_inventory_exposure,churn_vulnerability_index,currency_risk_exposure,customer_acquisition_metric,customer_segment_primary,customer_segment_secondary,cyber_framework_alignment,cyber_incident_materiality,cyber_oversight_body,data_sovereignty_risk,employee_headcount,franchise_compliance_risk,geographic_footprint,geopolitical_supply_exposure,headcount_cost_structure,hedging_program_scope,howey_test_risk_index,interest_rate_sensitivity,international_expansion_readiness,key_person_dependency,liquidity_sufficiency_assertion,marginal_cost_of_growth,market_structure,monetization_vector,named_competitors,network_effect_present,pricing_architecture,pricing_power_rating,product_revenue_concentration,purchase_commitment_rigidity,recession_resistance_tier,regulatory_burden_tier,revenue_model_type,seasonality_pattern,supply_chain_dependency,switching_cost_profile,trade_restriction_exposure,vendor_lock_dependency_score
High
SEC-10K 0001628280-26-003942
insider_buys_6m
0
High
SEC-Form4 0000950103-26-014886..0000950103-26-005766
insider_sells_6m
189
High
SEC-Form4 0000950103-26-014886..0000950103-26-005766
insider_net_shares_6m
-194857
High
SEC-Form4 0000950103-26-014886..0000950103-26-005766
insider_last_transaction_date
2026-09-28
High
SEC-Form4 0000950103-26-014886..0000950103-26-005766
Insider_Dog_Checked
2026-10-03T13:37|activist_13d_count_1y,activist_last_13d_date,blockholder_13g_count_1y,insider_buys_6m,insider_last_transaction_date,insider_net_shares_6m,insider_sells_6m
High
SEC-Form4 registry
employee_headcount
78,865 employees as of December 31, 2025
Medium
SEC-10K 0001628280-26-003942
key_person_dependency
High-Founder-Dependent
Medium
SEC-10K 0001628280-26-003942
named_competitors
TikTok
Medium
SEC-10K 0001628280-26-003942
market_structure
Fragmented
Medium
SEC-10K 0001628280-26-003942
product_revenue_concentration
Family of Apps = 99% of revenue
Medium
SEC-10K 0001628280-26-003942
capital_return_posture
Buyback+Dividend; 2025: $26.26B buyback + $5.32B dividends
Medium
SEC-10K 0001628280-26-003942
trade_restriction_exposure
Moderate; tariffs and export controls mentioned
Medium
SEC-10K 0001628280-26-003942
seasonality_pattern
Pronounced; strong Q4, weak Q1
Medium
SEC-10K 0001628280-26-003942
liquidity_sufficiency_assertion
Affirmed
Medium
SEC-10K 0001628280-26-003942
channel_inventory_exposure
Moderate; third-party retail channels for RL products
Medium
SEC-10K 0001628280-26-003942
active_enforcement_matters
Yes; FTC consent order, multiple regulatory investigations
Medium
SEC-10K 0001628280-26-003942
purchase_commitment_rigidity
Moderate; estimated losses on non-cancelable RL inventory commitments disclosed
Medium
SEC-10K 0001628280-26-003942
cyber_incident_materiality
No
Medium
SEC-10K 0001628280-26-003942
cyber_framework_alignment
No specific named framework disclosed; uses industry-recognized practices
Medium
SEC-10K 0001628280-26-003942
cyber_oversight_body
Audit & Privacy Committee
Medium
SEC-10K 0001628280-26-003942
currency_risk_exposure
Moderate; primarily Euro exposure; FX impact was unfavorable in 2025
Medium
SEC-10K 0001628280-26-003942
hedging_program_scope
Limited FX forward contracts for cash management only; no commodity hedging
Medium
SEC-10K 0001628280-26-003942
activist_13d_count_1y
0
High
SEC-13D/G registry, subject-verified
blockholder_13g_count_1y
3
High
SEC-13D/G registry, subject-verified
activist_last_13d_date
none in window
High
SEC-13D/G registry, subject-verified