monetization_vector
recurring fees and usage-based charges
Medium
SEC-10K 0001193125-26-068598
pricing_architecture
Usage-based with tiered/negotiated elements
Medium
SEC-10K 0001193125-26-068598
revenue_model_type
subscription / transactional (usage-based)
Medium
SEC-10K 0001193125-26-068598
customer_acquisition_metric
Direct sales force with focus on enterprise; added 36 sales employees in 2025; Zeta Answers suite serves as entry point with minimal implementation cost.
Medium
SEC-10K 0001193125-26-068598
customer_segment_primary
Enterprise
Medium
SEC-10K 0001193125-26-068598
customer_segment_secondary
Government and political/advocacy customers
Medium
SEC-10K 0001193125-26-068598
business_model_type_primary
SaaS
Medium
SEC-10K 0001193125-26-068598
business_model_type_secondary
Data marketplace / data provider
Medium
SEC-10K 0001193125-26-068598
supply_chain_dependency
Moderate
Medium
SEC-10K 0001193125-26-068598
headcount_cost_structure
Sublinear
Medium
SEC-10K 0001193125-26-068598
geographic_footprint
Primarily domestic (U.S.) with selective international expansion
Medium
SEC-10K 0001193125-26-068598
regulatory_burden_tier
Medium
Medium
GICS-regulatory-overlay-v1
howey_test_risk_index
Low
Medium
SEC-10K 0001193125-26-068598
antitrust_exposure_flag
No
Medium
SEC-10K 0001193125-26-068598
data_sovereignty_risk
High
Medium
SEC-10K 0001193125-26-068598
vendor_lock_dependency_score
Moderate
Medium
SEC-10K 0001193125-26-068598
pricing_power_rating
Moderate
Medium
SEC-10K 0001193125-26-068598
network_effect_present
Partial
Medium
SEC-10K 0001193125-26-068598
switching_cost_profile
Moderate
Medium
SEC-10K 0001193125-26-068598
asset_efficiency_ratio
-2.2% Return on Assets (Negative equity)
High
SEC-XBRL
recession_resistance_tier
Mixed
Medium
SEC-10K 0001193125-26-068598
interest_rate_sensitivity
Moderate
Medium
SEC-10K 0001193125-26-068598
debt_leverage_profile
0.24x Total Debt / Equity (Conservative)
High
SEC-XBRL
geopolitical_supply_exposure
Low intensity; China's December 2024 ban on gallium and germanium exports to the US (germanium tetrachloride is the core dopant in optical fiber; gallium underpins optoelectronic transceivers) sits on top of the sector's binding 2026 constraint of grid-power scarcity and multi-year interconnection queues for AI-driven data-center buildouts.
Medium
GICS-commodity-overlay-v2
marginal_cost_of_growth
Sublinear
Medium
SEC-10K 0001193125-26-068598
franchise_compliance_risk
N-A
Medium
SEC-10K 0001193125-26-068598
international_expansion_readiness
Moderate
Medium
SEC-10K 0001193125-26-068598
characteristic_occupations
["11-0000 Management Occupations", "13-0000 Business and Financial Operations Occupations", "15-0000 Computer and Mathematical Occupations", "23-0000 Legal Occupations", "27-0000 Arts, Design, Entertainment, Sports, and Media Occupations", "41-0000 Sales and Related Occupations", "43-0000 Office and Administrative Support Occupations", "49-0000 Installation, Maintenance, and Repair Occupations"]
High
SOC-2018/GICS-overlay
agent_automatable_labor_share
0.31 (HIL — ~31% of characteristic roles agent-automatable)
Medium
SOC-2018 + agentic-exposure-v2
commodity_exposure_profile
Low intensity; commodities: electricity (grid power for networks and data centers), copper (legacy access networks, cabling, connectors), fiber-optic glass / silica with germanium dopant, diesel fuel (fleet operations and backup generation), steel (towers, masts, conduit), aluminum (cable sheathing, enclosures, structures); geopolitical: China's December 2024 ban on gallium and germanium exports to the US (germanium tetrachloride is the core dopant in optical fiber; gallium underpins optoelectronic transceivers) sits on top of the sector's binding 2026 constraint of grid-power scarcity and multi-year interconnection queues for AI-driven data-center buildouts.
Medium
GICS-commodity-overlay-v2
regulatory_exposure_profile
Medium burden; regimes: FCC, FTC, GDPR, DOJ, CFIUS, EU DMA; Platform content-liability reform and antitrust actions threaten core business models.
Medium
GICS-regulatory-overlay-v1
sec_cik
0001851003
High
SEC-EDGAR
ticker
ZETA
High
SEC-EDGAR
capital_expenditure_profile
1.1% CapEx / Revenue (Low-CapEx Asset-Light)
High
SEC-XBRL
churn_vulnerability_index
Moderate
Medium
SEC-10K 0001193125-26-068598
Filings_Dog_Scope
antitrust_exposure_flag,business_model_type_primary,business_model_type_secondary,churn_vulnerability_index,customer_acquisition_metric,customer_segment_primary,customer_segment_secondary,data_sovereignty_risk,franchise_compliance_risk,geographic_footprint,geopolitical_supply_exposure,headcount_cost_structure,howey_test_risk_index,interest_rate_sensitivity,international_expansion_readiness,marginal_cost_of_growth,monetization_vector,network_effect_present,pricing_architecture,pricing_power_rating,recession_resistance_tier,regulatory_burden_tier,revenue_model_type,supply_chain_dependency,switching_cost_profile,vendor_lock_dependency_score
High
SEC-10K 0001193125-26-068598
activist_13d_count_1y
0
High
SEC-13D/G registry, subject-verified
blockholder_13g_count_1y
8
High
SEC-13D/G registry, subject-verified
activist_last_13d_date
none in window
High
SEC-13D/G registry, subject-verified
insider_buys_6m
0
High
SEC-Form4 0001851003-26-000035..0001851003-26-000013
insider_sells_6m
1
High
SEC-Form4 0001851003-26-000035..0001851003-26-000013
insider_net_shares_6m
-7500
High
SEC-Form4 0001851003-26-000035..0001851003-26-000013
insider_last_transaction_date
2026-06-12
High
SEC-Form4 0001851003-26-000035..0001851003-26-000013
Insider_Dog_Checked
2026-09-15T23:24|activist_13d_count_1y,activist_last_13d_date,blockholder_13g_count_1y,insider_buys_6m,insider_last_transaction_date,insider_net_shares_6m,insider_sells_6m
High
SEC-Form4 registry