debt_leverage_profile
0.37x Total Debt / Equity (Conservative)
High
SEC-XBRL
interest_rate_sensitivity
Moderate
Medium
SEC-10K 0001084869-25-000017
geopolitical_supply_exposure
Medium intensity; China's 2025 export-licensing regime on rare-earth magnets and battery-grade graphite is the live chokepoint for auto and EV production, compounded by US Section 232 tariff expansion on steel, aluminum, and copper that repriced the sector's core metal inputs in 2025-2026.
Medium
GICS-commodity-overlay-v2
supply_chain_dependency
High
Medium
SEC-10K 0001084869-25-000017
international_expansion_readiness
Low
Medium
SEC-10K 0001084869-25-000017
geographic_footprint
Domestic focused
Medium
SEC-10K 0001084869-25-000017
commodity_exposure_profile
Medium intensity; commodities: steel, aluminum, petrochemical resins/plastics, copper, lithium and battery-grade materials (nickel, graphite), lumber, cotton; geopolitical: China's 2025 export-licensing regime on rare-earth magnets and battery-grade graphite is the live chokepoint for auto and EV production, compounded by US Section 232 tariff expansion on steel, aluminum, and copper that repriced the sector's core metal inputs in 2025-2026.
Medium
GICS-commodity-overlay-v2
vendor_lock_dependency_score
Moderate
Medium
SEC-10K 0001084869-25-000017
business_model_type_primary
E-commerce retailer / Marketplace
Medium
SEC-10K 0001084869-25-000017
business_model_type_secondary
B2B service provider (BloomNet)
Medium
SEC-10K 0001084869-25-000017
switching_cost_profile
Low
Medium
SEC-10K 0001084869-25-000017
howey_test_risk_index
Low
Medium
SEC-10K 0001084869-25-000017
regulatory_burden_tier
Medium
Medium
GICS-regulatory-overlay-v1
data_sovereignty_risk
Moderate
Medium
SEC-10K 0001084869-25-000017
antitrust_exposure_flag
No
Medium
SEC-10K 0001084869-25-000017
regulatory_exposure_profile
Medium burden; regimes: FTC, CPSC, NLRB, CFPB, GDPR, SEC; Evolving consumer protection and data-privacy rules squeeze retail margins.
Medium
GICS-regulatory-overlay-v1
revenue_model_type
Product sales / Transactional
Medium
SEC-10K 0001084869-25-000017
monetization_vector
Unit sales / Per-transaction
Medium
SEC-10K 0001084869-25-000017
pricing_architecture
Tiered / Negotiated
Medium
SEC-10K 0001084869-25-000017
pricing_power_rating
Weak
Medium
SEC-10K 0001084869-25-000017
target_gross_margin_bracket
38.0% Gross Margin (Moderate (20-40%))
High
SEC-XBRL
churn_vulnerability_index
High
Medium
SEC-10K 0001084869-25-000017
headcount_cost_structure
60.6% OpEx / Revenue (High Cost Structure)
High
SEC-XBRL
marginal_cost_of_growth
46.5% OpEx as % Revenue (High Growth Cost)
High
SEC-XBRL
franchise_compliance_risk
Moderate
Medium
SEC-10K 0001084869-25-000017
customer_acquisition_metric
Digital advertising, direct-response marketing, social media, partnerships, and omnichannel approach
Medium
SEC-10K 0001084869-25-000017
network_effect_present
Partial
Medium
SEC-10K 0001084869-25-000017
asset_efficiency_ratio
AI displacement risk moderate; AI can optimize marketing spend and personalization but cannot replace physical fulfillment, floral arrangement, or last-mile delivery labor
Inferred
Agent_Inference
recession_resistance_tier
Cyclical
Medium
SEC-10K 0001084869-25-000017
customer_segment_primary
Consumer
Medium
SEC-10K 0001084869-25-000017
customer_segment_secondary
SMB / Professional florists
Medium
SEC-10K 0001084869-25-000017
characteristic_occupations
["11-0000 Management Occupations", "13-0000 Business and Financial Operations Occupations", "15-0000 Computer and Mathematical Occupations", "23-0000 Legal Occupations", "25-0000 Educational Instruction and Library Occupations", "27-0000 Arts, Design, Entertainment, Sports, and Media Occupations", "35-0000 Food Preparation and Serving Related Occupations", "39-0000 Personal Care and Service Occupations", "41-0000 Sales and Related Occupations", "43-0000 Office and Administrative Support Occupations", "49-0000 Installation, Maintenance, and Repair Occupations", "51-0000 Production Occupations", "53-0000 Transportation and Material Moving Occupations"]
High
SOC-2018/GICS-overlay
agent_automatable_labor_share
0.22 (HIL — ~22% of characteristic roles agent-automatable)
Medium
SOC-2018 + agentic-exposure-v2
capital_expenditure_profile
2.1% CapEx / Revenue (Low-CapEx Asset-Light)
High
SEC-XBRL
sec_cik
0001084869
High
SEC-EDGAR
ticker
FLWS
High
SEC-EDGAR