Brunswick Corporation
53af145e-f7a1-4eeb-ac2f-edbec88c903d
PRODUCTION_VERIFIED schema v3.0.0 Inferred last heartbeat: 2026-07-26T22:19:35.371509+00:00

Business Model Classification Tokens

contract_cycle_length
null
Inferred
Pending — BM Dev Shop classification run
enterprise_sales_motion
null
Inferred
Pending — BM Dev Shop classification run
procurement_complexity
null
Inferred
Pending — BM Dev Shop classification run
vendor_lock_coefficient
null
Inferred
Pending — BM Dev Shop classification run
consumer_acquisition_channel
null
Inferred
Pending — BM Dev Shop classification run
brand_loyalty_index
null
Inferred
Pending — BM Dev Shop classification run
impulse_vs_considered_purchase
null
Inferred
Pending — BM Dev Shop classification run
retail_distribution_reach
null
Inferred
Pending — BM Dev Shop classification run
base_product_margin
null
Inferred
Pending — BM Dev Shop classification run
consumable_margin
null
Inferred
Pending — BM Dev Shop classification run
switching_cost_architecture
null
Inferred
Pending — BM Dev Shop classification run
consumable_repurchase_frequency
null
Inferred
Pending — BM Dev Shop classification run
blade_dependency_coefficient
null
Inferred
Pending — BM Dev Shop classification run

Business Model Archetype Classification

University of St. Gallen — 55 Business Model Navigator (Gassmann et al.)

SG-049 Subscription VALUE High
Direct: monetization_vector contains [Primary: hardware product sales; Secondary: high-margin aftermarket parts/accessories (~$1.8B segment) and growing dealer/marina management software subscriptions.]; revenue_model_type=~85% transactional (product sales); ~15% recurring via parts/accessories aftermarket and nascent subscription/service revenue through ACES segment.
SG-009
Customer Loyalty
WHO High
SG-014
Flat Rate
VALUE High
SG-037
Product as a Service
VALUE High
SG-035
Premium
WHO High
SG-013
Experience Selling
WHAT High
SG-036
Product to Capability
WHAT High

Hybrid Combination

Subscription (SG-049) VALUE provides the core structure, combined with Customer Loyalty (SG-009) + Flat Rate (SG-014) + Product as a Service (SG-037) to form the complete business model fingerprint.

55 Archetypes Evaluated High: 7 Medium: 14 Registry: schemas/sg55_archetype_registry.yaml

Knowledge Graph — All Sections

debt_leverage_profile
1.66x Total Debt / Equity (Elevated leverage)
High
SEC-XBRL
interest_rate_sensitivity
Moderate
Medium
SEC-10K 0000014930-26-000027
geopolitical_supply_exposure
Medium intensity; China's 2025 export-licensing regime on rare-earth magnets and battery-grade graphite is the live chokepoint for auto and EV production, compounded by US Section 232 tariff expansion on steel, aluminum, and copper that repriced the sector's core metal inputs in 2025-2026.
Medium
GICS-commodity-overlay-v2
supply_chain_dependency
High
Medium
SEC-10K 0000014930-26-000027
international_expansion_readiness
High
Medium
SEC-10K 0000014930-26-000027
geographic_footprint
international
Medium
SEC-10K 0000014930-26-000027
commodity_exposure_profile
Medium intensity; commodities: steel, aluminum, petrochemical resins/plastics, copper, lithium and battery-grade materials (nickel, graphite), lumber, cotton; geopolitical: China's 2025 export-licensing regime on rare-earth magnets and battery-grade graphite is the live chokepoint for auto and EV production, compounded by US Section 232 tariff expansion on steel, aluminum, and copper that repriced the sector's core metal inputs in 2025-2026.
Medium
GICS-commodity-overlay-v2
vendor_lock_dependency_score
Moderate
Medium
SEC-10K 0000014930-26-000027
business_model_type_primary
manufacturer / product-centric
Medium
SEC-10K 0000014930-26-000027
business_model_type_secondary
marketplace / subscription (Freedom Boat Club)
Medium
SEC-10K 0000014930-26-000027
switching_cost_profile
Moderate
Medium
SEC-10K 0000014930-26-000027
howey_test_risk_index
Low
Medium
SEC-10K 0000014930-26-000027
regulatory_burden_tier
Medium
Medium
GICS-regulatory-overlay-v1
data_sovereignty_risk
Moderate
Medium
SEC-10K 0000014930-26-000027
antitrust_exposure_flag
No
Medium
SEC-10K 0000014930-26-000027
regulatory_exposure_profile
Medium burden; regimes: FTC, CPSC, NLRB, CFPB, GDPR, SEC; Evolving consumer protection and data-privacy rules squeeze retail margins.
Medium
GICS-regulatory-overlay-v1
revenue_model_type
product sales / transactional / subscription
Medium
SEC-10K 0000014930-26-000027
monetization_vector
unit sales / transactional
Medium
SEC-10K 0000014930-26-000027
pricing_architecture
tiered / negotiated
Medium
SEC-10K 0000014930-26-000027
pricing_power_rating
Moderate
Medium
SEC-10K 0000014930-26-000027
target_gross_margin_bracket
22.6% Gross Margin (Moderate (20-40%))
High
SEC-XBRL
churn_vulnerability_index
Moderate
Medium
SEC-10K 0000014930-26-000027
headcount_cost_structure
25.2% OpEx / Revenue (Moderate)
High
SEC-XBRL
marginal_cost_of_growth
25.2% OpEx as % Revenue (Linear/Manual)
High
SEC-XBRL
franchise_compliance_risk
Moderate
Medium
SEC-10K 0000014930-26-000027
customer_acquisition_metric
Dealer network / distribution partners
Medium
SEC-10K 0000014930-26-000027
network_effect_present
Partial
Medium
SEC-10K 0000014930-26-000027
asset_efficiency_ratio
-2.6% Return on Assets (Negative equity)
High
SEC-XBRL
recession_resistance_tier
Cyclical
Medium
SEC-10K 0000014930-26-000027
customer_segment_primary
consumer / SMB
Medium
SEC-10K 0000014930-26-000027
customer_segment_secondary
consumer (boat owners/enthusiasts)
Medium
SEC-10K 0000014930-26-000027
characteristic_occupations
["11-0000 Management Occupations", "13-0000 Business and Financial Operations Occupations", "15-0000 Computer and Mathematical Occupations", "23-0000 Legal Occupations", "25-0000 Educational Instruction and Library Occupations", "27-0000 Arts, Design, Entertainment, Sports, and Media Occupations", "35-0000 Food Preparation and Serving Related Occupations", "39-0000 Personal Care and Service Occupations", "41-0000 Sales and Related Occupations", "43-0000 Office and Administrative Support Occupations", "49-0000 Installation, Maintenance, and Repair Occupations", "51-0000 Production Occupations", "53-0000 Transportation and Material Moving Occupations"]
High
SOC-2018/GICS-overlay
agent_automatable_labor_share
0.22 (HIL — ~22% of characteristic roles agent-automatable)
Medium
SOC-2018 + agentic-exposure-v2
capital_expenditure_profile
3.1% CapEx / Revenue (Low-CapEx Asset-Light)
High
SEC-XBRL
sec_cik
0000014930
High
SEC-EDGAR
ticker
BC
High
SEC-EDGAR
Filings_Dog_Scope
antitrust_exposure_flag,business_model_type_primary,business_model_type_secondary,churn_vulnerability_index,customer_acquisition_metric,customer_segment_primary,customer_segment_secondary,data_sovereignty_risk,franchise_compliance_risk,geographic_footprint,geopolitical_supply_exposure,headcount_cost_structure,howey_test_risk_index,interest_rate_sensitivity,international_expansion_readiness,marginal_cost_of_growth,monetization_vector,network_effect_present,pricing_architecture,pricing_power_rating,recession_resistance_tier,regulatory_burden_tier,revenue_model_type,supply_chain_dependency,switching_cost_profile,vendor_lock_dependency_score
High
SEC-10K 0000014930-26-000027
activist_13d_count_1y
0
High
SEC-13D/G registry, subject-verified
blockholder_13g_count_1y
7
High
SEC-13D/G registry, subject-verified
activist_last_13d_date
none in window
High
SEC-13D/G registry, subject-verified
insider_buys_6m
0
High
SEC-Form4 0001828441-26-000002..0000014930-26-000056
insider_sells_6m
3
High
SEC-Form4 0001828441-26-000002..0000014930-26-000056
insider_net_shares_6m
-26253
High
SEC-Form4 0001828441-26-000002..0000014930-26-000056
insider_last_transaction_date
2026-08-03
High
SEC-Form4 0001828441-26-000002..0000014930-26-000056
Insider_Dog_Checked
2026-09-01T18:19|activist_13d_count_1y,activist_last_13d_date,blockholder_13g_count_1y,insider_buys_6m,insider_last_transaction_date,insider_net_shares_6m,insider_sells_6m
High
SEC-Form4 registry

Business Model Components

Core Space

> *Pending Turn 2 — Business Model Type Agent population.*

Interaction Modes

> *Pending Turn 2 — Business Model Type Agent population.*

Product Matrix

> *Pending Turn 2 — Business Model Type Agent population.*

Historical Evolution Log

Live Operational Signals

Signal DateSignal TypeSummary
Source

Evaluation Gate — Persona Stress Tests

SKILL_BUFFETT_VAL_03PASS2026-07-26no unmet atoms among this persona's authored questions
SKILL_LEGAL_SEC_01PASS2026-07-26no unmet atoms among this persona's authored questions
SKILL_SHORT_BEAR_01PASS2026-07-26no unmet atoms among this persona's authored questions
SKILL_MACRO_STRAT_01PASS2026-07-26no unmet atoms among this persona's authored questions
SKILL_OPS_PARTNER_01PASS2026-07-26no unmet atoms among this persona's authored questions

Live Status

No Live Status block found.