Chipotle Mexican Grill Inc
5a3b1cac-3d54-404b-9e8f-5ea046cbf7f0
PRODUCTION_VERIFIED schema v3.0.0 Inferred last heartbeat: 2026-07-29T22:17:27.164149+00:00

Business Model Classification Tokens

consumer_acquisition_channel
null
Inferred
Pending — BM Dev Shop classification run
brand_loyalty_index
null
Inferred
Pending — BM Dev Shop classification run
impulse_vs_considered_purchase
null
Inferred
Pending — BM Dev Shop classification run
retail_distribution_reach
null
Inferred
Pending — BM Dev Shop classification run
consumption_unit_definition
null
Inferred
Pending — BM Dev Shop classification run
usage_billing_granularity
null
Inferred
Pending — BM Dev Shop classification run
overage_penalty_structure
null
Inferred
Pending — BM Dev Shop classification run
minimum_commitment_floor
null
Inferred
Pending — BM Dev Shop classification run
metered_margin_profile
null
Inferred
Pending — BM Dev Shop classification run
bundle_discount_depth
null
Inferred
Pending — BM Dev Shop classification run
cross_sell_attach_rate
null
Inferred
Pending — BM Dev Shop classification run
bundle_churn_vs_single_churn
null
Inferred
Pending — BM Dev Shop classification run
bundle_margin_blended
null
Inferred
Pending — BM Dev Shop classification run
upsell_pathway_architecture
null
Inferred
Pending — BM Dev Shop classification run

Business Model Archetype Classification

University of St. Gallen — 55 Business Model Navigator (Gassmann et al.)

SG-006 Cash Machine VALUE High
Direct: debt_leverage_profile=0.00x Total Debt / Equity (Conservative). Corroborated: revenue_model_type=~100% transactional; virtually no recurring subscription revenue; Chipotle Rewards drives repeat visits but is not a subscription; revenue is purely per-transaction food sales
SG-036
Product to Capability
WHAT High
SG-049
Subscription
VALUE High
SG-053
Two-sided Market
HOW High

Hybrid Combination

Cash Machine (SG-006) VALUE provides the core structure, combined with Product to Capability (SG-036) + Subscription (SG-049) + Two-sided Market (SG-053) to form the complete business model fingerprint.

55 Archetypes Evaluated High: 4 Medium: 26 Registry: schemas/sg55_archetype_registry.yaml

Knowledge Graph — All Sections

debt_leverage_profile
0.00x Total Debt / Equity (Conservative)
High
SEC-XBRL
interest_rate_sensitivity
Moderate
Medium
SEC-10K 0001058090-26-000009
geopolitical_supply_exposure
Medium intensity; China's 2025 export-licensing regime on rare-earth magnets and battery-grade graphite is the live chokepoint for auto and EV production, compounded by US Section 232 tariff expansion on steel, aluminum, and copper that repriced the sector's core metal inputs in 2025-2026.
Medium
GICS-commodity-overlay-v2
supply_chain_dependency
High
Medium
SEC-10K 0001058090-26-000009
international_expansion_readiness
Moderate
Medium
SEC-10K 0001058090-26-000009
geographic_footprint
Predominantly domestic (U.S. and Canada)
Medium
SEC-10K 0001058090-26-000009
commodity_exposure_profile
Medium intensity; commodities: steel, aluminum, petrochemical resins/plastics, copper, lithium and battery-grade materials (nickel, graphite), lumber, cotton; geopolitical: China's 2025 export-licensing regime on rare-earth magnets and battery-grade graphite is the live chokepoint for auto and EV production, compounded by US Section 232 tariff expansion on steel, aluminum, and copper that repriced the sector's core metal inputs in 2025-2026.
Medium
GICS-commodity-overlay-v2
vendor_lock_dependency_score
Moderate
Medium
SEC-10K 0001058090-26-000009
business_model_type_primary
retailer
Medium
SEC-10K 0001058090-26-000009
business_model_type_secondary
franchisor/licensor
Medium
SEC-10K 0001058090-26-000009
switching_cost_profile
Low
Medium
SEC-10K 0001058090-26-000009
howey_test_risk_index
Low
Medium
SEC-10K 0001058090-26-000009
regulatory_burden_tier
Medium
Medium
GICS-regulatory-overlay-v1
data_sovereignty_risk
High
Medium
SEC-10K 0001058090-26-000009
antitrust_exposure_flag
No
Medium
SEC-10K 0001058090-26-000009
regulatory_exposure_profile
Medium burden; regimes: FTC, CPSC, NLRB, CFPB, GDPR, SEC; Evolving consumer protection and data-privacy rules squeeze retail margins.
Medium
GICS-regulatory-overlay-v1
revenue_model_type
product sales
Medium
SEC-10K 0001058090-26-000009
monetization_vector
unit sales
Medium
SEC-10K 0001058090-26-000009
pricing_architecture
negotiated/tiered
Medium
SEC-10K 0001058090-26-000009
pricing_power_rating
Moderate
Medium
SEC-10K 0001058090-26-000009
target_gross_margin_bracket
Restaurant-level operating margin ~26-27%; food costs ~30% of revenue, labor ~25%; overall EBIT margin ~16-17%; gross margin (food + paper only) ~68-70%
Inferred
Agent_Inference
churn_vulnerability_index
High
Medium
SEC-10K 0001058090-26-000009
headcount_cost_structure
Linear
Medium
SEC-10K 0001058090-26-000009
marginal_cost_of_growth
Linear
Medium
SEC-10K 0001058090-26-000009
franchise_compliance_risk
Low
Medium
SEC-10K 0001058090-26-000009
customer_acquisition_metric
Digital channels and physical locations
Medium
SEC-10K 0001058090-26-000009
network_effect_present
No
Medium
SEC-10K 0001058090-26-000009
asset_efficiency_ratio
22.3% Return on Assets (Strong)
High
SEC-XBRL
recession_resistance_tier
Mixed
Medium
SEC-10K 0001058090-26-000009
customer_segment_primary
consumer
Medium
SEC-10K 0001058090-26-000009
customer_segment_secondary
Secondary: working professionals and families seeking fast, customizable meals; lunch and dinner daypart split roughly 40/50%; no B2B or institutional customer concentration
Inferred
Agent_Inference
characteristic_occupations
["11-0000 Management Occupations", "13-0000 Business and Financial Operations Occupations", "15-0000 Computer and Mathematical Occupations", "23-0000 Legal Occupations", "25-0000 Educational Instruction and Library Occupations", "27-0000 Arts, Design, Entertainment, Sports, and Media Occupations", "35-0000 Food Preparation and Serving Related Occupations", "39-0000 Personal Care and Service Occupations", "41-0000 Sales and Related Occupations", "43-0000 Office and Administrative Support Occupations", "49-0000 Installation, Maintenance, and Repair Occupations", "51-0000 Production Occupations", "53-0000 Transportation and Material Moving Occupations"]
High
SOC-2018/GICS-overlay
agent_automatable_labor_share
0.22 (HIL — ~22% of characteristic roles agent-automatable)
Medium
SOC-2018 + agentic-exposure-v2
capital_expenditure_profile
5.6% CapEx / Revenue (Moderate-CapEx)
High
SEC-XBRL
sec_cik
0001058090
High
SEC-EDGAR
ticker
CMG
High
SEC-EDGAR
Filings_Dog_Scope
antitrust_exposure_flag,business_model_type_primary,business_model_type_secondary,churn_vulnerability_index,customer_acquisition_metric,customer_segment_primary,customer_segment_secondary,data_sovereignty_risk,franchise_compliance_risk,geographic_footprint,geopolitical_supply_exposure,headcount_cost_structure,howey_test_risk_index,interest_rate_sensitivity,international_expansion_readiness,marginal_cost_of_growth,monetization_vector,network_effect_present,pricing_architecture,pricing_power_rating,recession_resistance_tier,regulatory_burden_tier,revenue_model_type,supply_chain_dependency,switching_cost_profile,vendor_lock_dependency_score
High
SEC-10K 0001058090-26-000009
activist_13d_count_1y
0
High
SEC-13D/G registry, subject-verified
blockholder_13g_count_1y
9
High
SEC-13D/G registry, subject-verified
activist_last_13d_date
none in window
High
SEC-13D/G registry, subject-verified
insider_buys_6m
0
High
SEC-Form4 0001058090-26-000098..0001058090-26-000029
insider_sells_6m
1
High
SEC-Form4 0001058090-26-000098..0001058090-26-000029
insider_net_shares_6m
-2675
High
SEC-Form4 0001058090-26-000098..0001058090-26-000029
insider_last_transaction_date
2026-08-21
High
SEC-Form4 0001058090-26-000098..0001058090-26-000029
Insider_Dog_Checked
2026-10-04T23:44|activist_13d_count_1y,activist_last_13d_date,blockholder_13g_count_1y,insider_buys_6m,insider_last_transaction_date,insider_net_shares_6m,insider_sells_6m
High
SEC-Form4 registry

Business Model Components

Core Space

> *Pending Turn 2 — Business Model Type Agent population.*

Interaction Modes

> *Pending Turn 2 — Business Model Type Agent population.*

Product Matrix

> *Pending Turn 2 — Business Model Type Agent population.*

Historical Evolution Log

Live Operational Signals

Signal DateSignal TypeSummary
Source

Evaluation Gate — Persona Stress Tests

SKILL_BUFFETT_VAL_03PASS2026-07-29no unmet atoms among this persona's authored questions
SKILL_LEGAL_SEC_01PASS2026-07-29no unmet atoms among this persona's authored questions
SKILL_SHORT_BEAR_01PASS2026-07-29no unmet atoms among this persona's authored questions
SKILL_MACRO_STRAT_01PASS2026-07-29no unmet atoms among this persona's authored questions
SKILL_OPS_PARTNER_01PASS2026-07-29no unmet atoms among this persona's authored questions

Live Status

No Live Status block found.