Dutch Bros Inc.
de5e7722bb4047eb84c993a3bf799b57
PRODUCTION_VERIFIED schema v3.0.0 Inferred last heartbeat: 2026-07-27T19:44:30.948133+00:00

Business Model Classification Tokens

consumer_acquisition_channel
null
Inferred
Pending — BM Dev Shop classification run
brand_loyalty_index
null
Inferred
Pending — BM Dev Shop classification run
impulse_vs_considered_purchase
null
Inferred
Pending — BM Dev Shop classification run
retail_distribution_reach
null
Inferred
Pending — BM Dev Shop classification run
consumption_unit_definition
null
Inferred
Pending — BM Dev Shop classification run
usage_billing_granularity
null
Inferred
Pending — BM Dev Shop classification run
overage_penalty_structure
null
Inferred
Pending — BM Dev Shop classification run
minimum_commitment_floor
null
Inferred
Pending — BM Dev Shop classification run
metered_margin_profile
null
Inferred
Pending — BM Dev Shop classification run
billing_cadence
null
Inferred
Pending — BM Dev Shop classification run
churn_rate_benchmark
null
Inferred
Pending — BM Dev Shop classification run
annual_recurring_revenue_ratio
null
Inferred
Pending — BM Dev Shop classification run
free_trial_conversion_rate
null
Inferred
Pending — BM Dev Shop classification run
subscriber_ltv_model
null
Inferred
Pending — BM Dev Shop classification run

Business Model Archetype Classification

University of St. Gallen — 55 Business Model Navigator (Gassmann et al.)

SG-049 Subscription VALUE High
Direct: monetization_vector contains [Per-transaction beverage sales averaging ~$8-10 per ticket; no subscription, licensing, or SaaS component]; revenue_model_type=~95% transactional (point-of-sale beverage purchases); ~5% quasi-recurring via Dutch Rewards loyalty reload behavior
SG-009
Customer Loyalty
WHO High
SG-014
Flat Rate
VALUE High
SG-023
Licensing
VALUE High
SG-037
Product as a Service
VALUE High
SG-006
Cash Machine
VALUE High
SG-016
Franchise
HOW High

Hybrid Combination

Subscription (SG-049) VALUE provides the core structure, combined with Customer Loyalty (SG-009) + Flat Rate (SG-014) + Licensing (SG-023) to form the complete business model fingerprint.

55 Archetypes Evaluated High: 8 Medium: 11 Registry: schemas/sg55_archetype_registry.yaml

Knowledge Graph — All Sections

debt_leverage_profile
0.30x Total Debt / Equity (Conservative)
High
SEC-XBRL
interest_rate_sensitivity
Moderate
Medium
SEC-10K 0001866581-26-000006
geopolitical_supply_exposure
Medium intensity; China's 2025 export-licensing regime on rare-earth magnets and battery-grade graphite is the live chokepoint for auto and EV production, compounded by US Section 232 tariff expansion on steel, aluminum, and copper that repriced the sector's core metal inputs in 2025-2026.
Medium
GICS-commodity-overlay-v2
supply_chain_dependency
High
Medium
SEC-10K 0001866581-26-000006
international_expansion_readiness
Low
Medium
SEC-10K 0001866581-26-000006
geographic_footprint
Primarily domestic (Western US concentrated)
Medium
SEC-10K 0001866581-26-000006
commodity_exposure_profile
Medium intensity; commodities: steel, aluminum, petrochemical resins/plastics, copper, lithium and battery-grade materials (nickel, graphite), lumber, cotton; geopolitical: China's 2025 export-licensing regime on rare-earth magnets and battery-grade graphite is the live chokepoint for auto and EV production, compounded by US Section 232 tariff expansion on steel, aluminum, and copper that repriced the sector's core metal inputs in 2025-2026.
Medium
GICS-commodity-overlay-v2
vendor_lock_dependency_score
High
Medium
SEC-10K 0001866581-26-000006
business_model_type_primary
franchisor/operator
Medium
SEC-10K 0001866581-26-000006
business_model_type_secondary
franchisor
Medium
SEC-10K 0001866581-26-000006
switching_cost_profile
Low
Medium
SEC-10K 0001866581-26-000006
howey_test_risk_index
Low
Medium
SEC-10K 0001866581-26-000006
regulatory_burden_tier
Medium
Medium
GICS-regulatory-overlay-v1
data_sovereignty_risk
Moderate
Medium
SEC-10K 0001866581-26-000006
antitrust_exposure_flag
No
Medium
SEC-10K 0001866581-26-000006
regulatory_exposure_profile
Medium burden; regimes: FTC, CPSC, NLRB, CFPB, GDPR, SEC; Evolving consumer protection and data-privacy rules squeeze retail margins.
Medium
GICS-regulatory-overlay-v1
revenue_model_type
product sales
Medium
SEC-10K 0001866581-26-000006
monetization_vector
unit sales and royalties
Medium
SEC-10K 0001866581-26-000006
pricing_architecture
flat/menu-based with customization
Medium
SEC-10K 0001866581-26-000006
pricing_power_rating
Moderate
Medium
SEC-10K 0001866581-26-000006
target_gross_margin_bracket
Shop-level margins ~25-28%; company-operated gross margin ~30%; below Starbucks (~35%) due to labor-intensive drive-through model
Inferred
Agent_Inference
churn_vulnerability_index
Moderate
Medium
SEC-10K 0001866581-26-000006
headcount_cost_structure
Linear
Medium
SEC-10K 0001866581-26-000006
marginal_cost_of_growth
Sublinear
Medium
SEC-10K 0001866581-26-000006
franchise_compliance_risk
Moderate
Medium
SEC-10K 0001866581-26-000006
customer_acquisition_metric
Brand awareness and geographic expansion
Medium
SEC-10K 0001866581-26-000006
network_effect_present
Partial
Medium
SEC-10K 0001866581-26-000006
asset_efficiency_ratio
4.5% Return on Assets (Excellent)
High
SEC-XBRL
recession_resistance_tier
Cyclical
Medium
SEC-10K 0001866581-26-000006
customer_segment_primary
consumer
Medium
SEC-10K 0001866581-26-000006
customer_segment_secondary
franchise partners (business customers)
Medium
SEC-10K 0001866581-26-000006
characteristic_occupations
["11-0000 Management Occupations", "13-0000 Business and Financial Operations Occupations", "15-0000 Computer and Mathematical Occupations", "23-0000 Legal Occupations", "25-0000 Educational Instruction and Library Occupations", "27-0000 Arts, Design, Entertainment, Sports, and Media Occupations", "35-0000 Food Preparation and Serving Related Occupations", "39-0000 Personal Care and Service Occupations", "41-0000 Sales and Related Occupations", "43-0000 Office and Administrative Support Occupations", "49-0000 Installation, Maintenance, and Repair Occupations", "51-0000 Production Occupations", "53-0000 Transportation and Material Moving Occupations"]
High
SOC-2018/GICS-overlay
agent_automatable_labor_share
0.22 (HIL — ~22% of characteristic roles agent-automatable)
Medium
SOC-2018 + agentic-exposure-v2
capital_expenditure_profile
14.7% CapEx / Revenue (Moderate-CapEx)
High
SEC-XBRL
sec_cik
0001866581
High
SEC-EDGAR
ticker
BROS
High
SEC-EDGAR
Filings_Dog_Scope
antitrust_exposure_flag,business_model_type_primary,business_model_type_secondary,churn_vulnerability_index,customer_acquisition_metric,customer_segment_primary,customer_segment_secondary,data_sovereignty_risk,franchise_compliance_risk,geographic_footprint,geopolitical_supply_exposure,headcount_cost_structure,howey_test_risk_index,interest_rate_sensitivity,international_expansion_readiness,marginal_cost_of_growth,monetization_vector,network_effect_present,pricing_architecture,pricing_power_rating,recession_resistance_tier,regulatory_burden_tier,revenue_model_type,supply_chain_dependency,switching_cost_profile,vendor_lock_dependency_score
High
SEC-10K 0001866581-26-000006
activist_13d_count_1y
0
High
SEC-13D/G registry, subject-verified
blockholder_13g_count_1y
7
High
SEC-13D/G registry, subject-verified
activist_last_13d_date
none in window
High
SEC-13D/G registry, subject-verified
insider_buys_6m
2
High
SEC-Form4 0001866581-26-000147..0001866581-26-000061
insider_sells_6m
37
High
SEC-Form4 0001866581-26-000147..0001866581-26-000061
insider_net_shares_6m
-6038025
High
SEC-Form4 0001866581-26-000147..0001866581-26-000061
insider_last_transaction_date
2026-08-13
High
SEC-Form4 0001866581-26-000147..0001866581-26-000061
Insider_Dog_Checked
2026-09-15T23:23|activist_13d_count_1y,activist_last_13d_date,blockholder_13g_count_1y,insider_buys_6m,insider_last_transaction_date,insider_net_shares_6m,insider_sells_6m
High
SEC-Form4 registry

Business Model Components

Core Space

> *Pending Turn 2 — Business Model Type Agent population.*

Interaction Modes

> *Pending Turn 2 — Business Model Type Agent population.*

Product Matrix

> *Pending Turn 2 — Business Model Type Agent population.*

Historical Evolution Log

Live Operational Signals

Signal DateSignal TypeSummary
Source

Evaluation Gate — Persona Stress Tests

SKILL_BUFFETT_VAL_03PASS2026-07-27no unmet atoms among this persona's authored questions
SKILL_LEGAL_SEC_01PASS2026-07-27no unmet atoms among this persona's authored questions
SKILL_SHORT_BEAR_01PASS2026-07-27no unmet atoms among this persona's authored questions
SKILL_MACRO_STRAT_01FAIL2026-07-271 authored question(s) unanswerable — e.g. QBANK_MACRO_003 n
SKILL_OPS_PARTNER_01PASS2026-07-27no unmet atoms among this persona's authored questions

Live Status

No Live Status block found.