El Pollo Loco Holdings, Inc.
a7a1f05178b3438f959681c762fe7dea
PRODUCTION_VERIFIED schema v3.0.0 Inferred last heartbeat: 2026-07-27T01:13:38.368906+00:00

Business Model Classification Tokens

consumer_acquisition_channel
null
Inferred
Pending — BM Dev Shop classification run
brand_loyalty_index
null
Inferred
Pending — BM Dev Shop classification run
impulse_vs_considered_purchase
null
Inferred
Pending — BM Dev Shop classification run
retail_distribution_reach
null
Inferred
Pending — BM Dev Shop classification run
contract_cycle_length
null
Inferred
Pending — BM Dev Shop classification run
enterprise_sales_motion
null
Inferred
Pending — BM Dev Shop classification run
procurement_complexity
null
Inferred
Pending — BM Dev Shop classification run
vendor_lock_coefficient
null
Inferred
Pending — BM Dev Shop classification run
consumption_unit_definition
null
Inferred
Pending — BM Dev Shop classification run
usage_billing_granularity
null
Inferred
Pending — BM Dev Shop classification run
overage_penalty_structure
null
Inferred
Pending — BM Dev Shop classification run
minimum_commitment_floor
null
Inferred
Pending — BM Dev Shop classification run
metered_margin_profile
null
Inferred
Pending — BM Dev Shop classification run
bundle_discount_depth
null
Inferred
Pending — BM Dev Shop classification run
cross_sell_attach_rate
null
Inferred
Pending — BM Dev Shop classification run
bundle_churn_vs_single_churn
null
Inferred
Pending — BM Dev Shop classification run
bundle_margin_blended
null
Inferred
Pending — BM Dev Shop classification run
upsell_pathway_architecture
null
Inferred
Pending — BM Dev Shop classification run

Business Model Archetype Classification

University of St. Gallen — 55 Business Model Navigator (Gassmann et al.)

SG-035 Premium WHO High
Direct: pricing_architecture=Value-tier QSR pricing ($8-14 per meal); limited premium headroom; price increases above CPI risk traffic declines given price-sensitive core demographic. Corroborated: target_gross_margin_bracket=Restaurant-level margins ~20-23%; company EBITDA margins ~10-12%; food and labor together consume ~65-70% of company-store revenue (High gross margin bracket (>60%) indicates premium positioni)
SG-023
Licensing
VALUE High
SG-006
Cash Machine
VALUE High
SG-024
Lock-in
WHO High
SG-013
Experience Selling
WHAT High
SG-036
Product to Capability
WHAT High
SG-049
Subscription
VALUE High

Hybrid Combination

Premium (SG-035) WHO provides the core structure, combined with Licensing (SG-023) + Cash Machine (SG-006) + Lock-in (SG-024) to form the complete business model fingerprint.

55 Archetypes Evaluated High: 7 Medium: 13 Registry: schemas/sg55_archetype_registry.yaml

Knowledge Graph — All Sections

debt_leverage_profile
0.18x Total Debt / Equity (Conservative)
High
SEC-XBRL
interest_rate_sensitivity
Moderate
Medium
SEC-10K 0001606366-26-000017
geopolitical_supply_exposure
Medium intensity; China's 2025 export-licensing regime on rare-earth magnets and battery-grade graphite is the live chokepoint for auto and EV production, compounded by US Section 232 tariff expansion on steel, aluminum, and copper that repriced the sector's core metal inputs in 2025-2026.
Medium
GICS-commodity-overlay-v2
supply_chain_dependency
High
Medium
SEC-10K 0001606366-26-000017
international_expansion_readiness
Low
Medium
SEC-10K 0001606366-26-000017
geographic_footprint
Domestic-heavy (primarily western US)
Medium
SEC-10K 0001606366-26-000017
commodity_exposure_profile
Medium intensity; commodities: steel, aluminum, petrochemical resins/plastics, copper, lithium and battery-grade materials (nickel, graphite), lumber, cotton; geopolitical: China's 2025 export-licensing regime on rare-earth magnets and battery-grade graphite is the live chokepoint for auto and EV production, compounded by US Section 232 tariff expansion on steel, aluminum, and copper that repriced the sector's core metal inputs in 2025-2026.
Medium
GICS-commodity-overlay-v2
vendor_lock_dependency_score
High
Medium
SEC-10K 0001606366-26-000017
business_model_type_primary
restaurant franchisor/operator
Medium
SEC-10K 0001606366-26-000017
business_model_type_secondary
franchise system
Medium
SEC-10K 0001606366-26-000017
switching_cost_profile
Low
Medium
SEC-10K 0001606366-26-000017
howey_test_risk_index
Low
Medium
SEC-10K 0001606366-26-000017
regulatory_burden_tier
Medium
Medium
GICS-regulatory-overlay-v1
data_sovereignty_risk
Moderate
Medium
SEC-10K 0001606366-26-000017
antitrust_exposure_flag
No
Medium
SEC-10K 0001606366-26-000017
regulatory_exposure_profile
Medium burden; regimes: FTC, CPSC, NLRB, CFPB, GDPR, SEC; Evolving consumer protection and data-privacy rules squeeze retail margins.
Medium
GICS-regulatory-overlay-v1
revenue_model_type
product sales
Medium
SEC-10K 0001606366-26-000017
monetization_vector
unit sales and franchise royalties
Medium
SEC-10K 0001606366-26-000017
pricing_architecture
menu-based (varied items at fixed prices) with dynamic promotional pricing
Medium
SEC-10K 0001606366-26-000017
pricing_power_rating
Moderate
Medium
SEC-10K 0001606366-26-000017
target_gross_margin_bracket
Restaurant-level margins ~20-23%; company EBITDA margins ~10-12%; food and labor together consume ~65-70% of company-store revenue
Inferred
Agent_Inference
churn_vulnerability_index
Moderate
Medium
SEC-10K 0001606366-26-000017
headcount_cost_structure
76.2% OpEx / Revenue (High Cost Structure)
High
SEC-XBRL
marginal_cost_of_growth
69.2% OpEx as % Revenue (High Growth Cost)
High
SEC-XBRL
franchise_compliance_risk
Moderate
Medium
SEC-10K 0001606366-26-000017
customer_acquisition_metric
Multi-channel: marketing (TV, digital, social media), loyalty program, delivery partnerships
Medium
SEC-10K 0001606366-26-000017
network_effect_present
No
Medium
SEC-10K 0001606366-26-000017
asset_efficiency_ratio
6.2% Return on Assets (Excellent)
High
SEC-XBRL
recession_resistance_tier
Mixed
Medium
SEC-10K 0001606366-26-000017
customer_segment_primary
consumer
Medium
SEC-10K 0001606366-26-000017
customer_segment_secondary
franchisees
Medium
SEC-10K 0001606366-26-000017
characteristic_occupations
["11-0000 Management Occupations", "13-0000 Business and Financial Operations Occupations", "15-0000 Computer and Mathematical Occupations", "23-0000 Legal Occupations", "25-0000 Educational Instruction and Library Occupations", "27-0000 Arts, Design, Entertainment, Sports, and Media Occupations", "35-0000 Food Preparation and Serving Related Occupations", "39-0000 Personal Care and Service Occupations", "41-0000 Sales and Related Occupations", "43-0000 Office and Administrative Support Occupations", "49-0000 Installation, Maintenance, and Repair Occupations", "51-0000 Production Occupations", "53-0000 Transportation and Material Moving Occupations"]
High
SOC-2018/GICS-overlay
agent_automatable_labor_share
0.22 (HIL — ~22% of characteristic roles agent-automatable)
Medium
SOC-2018 + agentic-exposure-v2
capital_expenditure_profile
4.6% CapEx / Revenue (Low-CapEx Asset-Light)
High
SEC-XBRL
sec_cik
0001606366
High
SEC-EDGAR
ticker
LOCO
High
SEC-EDGAR

Business Model Components

Core Space

> *Pending Turn 2 — Business Model Type Agent population.*

Interaction Modes

> *Pending Turn 2 — Business Model Type Agent population.*

Product Matrix

> *Pending Turn 2 — Business Model Type Agent population.*

Historical Evolution Log

Live Operational Signals

Signal DateSignal TypeSummary
Source

Evaluation Gate — Persona Stress Tests

SKILL_BUFFETT_VAL_03PASS2026-07-27no unmet atoms among this persona's authored questions
SKILL_LEGAL_SEC_01PASS2026-07-27no unmet atoms among this persona's authored questions
SKILL_SHORT_BEAR_01PASS2026-07-27no unmet atoms among this persona's authored questions
SKILL_MACRO_STRAT_01FAIL2026-07-271 authored question(s) unanswerable — e.g. QBANK_MACRO_003 n
SKILL_OPS_PARTNER_01PASS2026-07-27no unmet atoms among this persona's authored questions

Live Status

No Live Status block found.