debt_leverage_profile
-2.12x Total Debt / Equity (Negative equity)
High
SEC-XBRL
interest_rate_sensitivity
Moderate
Medium
SEC-10K 0001370637-26-000019
geopolitical_supply_exposure
Medium intensity; China's 2025 export-licensing regime on rare-earth magnets and battery-grade graphite is the live chokepoint for auto and EV production, compounded by US Section 232 tariff expansion on steel, aluminum, and copper that repriced the sector's core metal inputs in 2025-2026.
Medium
GICS-commodity-overlay-v2
supply_chain_dependency
High
Medium
SEC-10K 0001370637-26-000019
international_expansion_readiness
Moderate
Medium
SEC-10K 0001370637-26-000019
geographic_footprint
Primarily U.S. and international (U.K., Germany, France, Canada, Australia)
Medium
SEC-10K 0001370637-26-000019
commodity_exposure_profile
Medium intensity; commodities: steel, aluminum, petrochemical resins/plastics, copper, lithium and battery-grade materials (nickel, graphite), lumber, cotton; geopolitical: China's 2025 export-licensing regime on rare-earth magnets and battery-grade graphite is the live chokepoint for auto and EV production, compounded by US Section 232 tariff expansion on steel, aluminum, and copper that repriced the sector's core metal inputs in 2025-2026.
Medium
GICS-commodity-overlay-v2
vendor_lock_dependency_score
High
Medium
SEC-10K 0001370637-26-000019
business_model_type_primary
marketplace
Medium
SEC-10K 0001370637-26-000019
business_model_type_secondary
advertising platform (on-site and off-site advertising)
Medium
SEC-10K 0001370637-26-000019
switching_cost_profile
Low to Moderate
Medium
SEC-10K 0001370637-26-000019
howey_test_risk_index
Low
Medium
SEC-10K 0001370637-26-000019
regulatory_burden_tier
Medium
Medium
GICS-regulatory-overlay-v1
data_sovereignty_risk
High
Medium
SEC-10K 0001370637-26-000019
antitrust_exposure_flag
No
Medium
SEC-10K 0001370637-26-000019
regulatory_exposure_profile
Medium burden; regimes: FTC, CPSC, NLRB, CFPB, GDPR, SEC; Evolving consumer protection and data-privacy rules squeeze retail margins.
Medium
GICS-regulatory-overlay-v1
revenue_model_type
transactional / per-transaction fees
Medium
SEC-10K 0001370637-26-000019
monetization_vector
per-transaction fees, listing fees, payments processing fees, and optional services (advertising, shipping labels)
Medium
SEC-10K 0001370637-26-000019
pricing_architecture
Tiered and usage-based
Medium
SEC-10K 0001370637-26-000019
pricing_power_rating
Moderate
Medium
SEC-10K 0001370637-26-000019
target_gross_margin_bracket
71.6% Gross Margin (Premium (>60%))
High
SEC-XBRL
churn_vulnerability_index
High
Medium
SEC-10K 0001370637-26-000019
headcount_cost_structure
407.8% OpEx / Revenue (High Cost Structure)
High
SEC-XBRL
marginal_cost_of_growth
62.4% OpEx as % Revenue (High Growth Cost)
High
SEC-XBRL
franchise_compliance_risk
Not a franchise model; N/A operationally, but seller policy compliance drift is real—counterfeit/non-handmade listings erode brand trust and require costly enforcement investment
Inferred
Agent_Inference
customer_acquisition_metric
Performance marketing (paid digital), brand marketing, owned marketing channels (email, push notifications), social, and word-of-mouth referrals
Medium
SEC-10K 0001370637-26-000019
network_effect_present
Yes
Medium
SEC-10K 0001370637-26-000019
asset_efficiency_ratio
8.7% Return on Assets (Excellent)
High
SEC-XBRL
recession_resistance_tier
Cyclical
Medium
SEC-10K 0001370637-26-000019
customer_segment_primary
consumer (buyers) and SMB (sellers)
Medium
SEC-10K 0001370637-26-000019
customer_segment_secondary
institutional / government
Medium
SEC-10K 0001370637-26-000019
characteristic_occupations
["11-0000 Management Occupations", "13-0000 Business and Financial Operations Occupations", "15-0000 Computer and Mathematical Occupations", "23-0000 Legal Occupations", "25-0000 Educational Instruction and Library Occupations", "27-0000 Arts, Design, Entertainment, Sports, and Media Occupations", "35-0000 Food Preparation and Serving Related Occupations", "39-0000 Personal Care and Service Occupations", "41-0000 Sales and Related Occupations", "43-0000 Office and Administrative Support Occupations", "49-0000 Installation, Maintenance, and Repair Occupations", "51-0000 Production Occupations", "53-0000 Transportation and Material Moving Occupations"]
High
SOC-2018/GICS-overlay
agent_automatable_labor_share
0.22 (HIL — ~22% of characteristic roles agent-automatable)
Medium
SOC-2018 + agentic-exposure-v2
capital_expenditure_profile
0.5% CapEx / Revenue (Low-CapEx Asset-Light)
High
SEC-XBRL
sec_cik
0001370637
High
SEC-EDGAR
ticker
ETSY
High
SEC-EDGAR
Filings_Dog_Scope
antitrust_exposure_flag,business_model_type_primary,business_model_type_secondary,churn_vulnerability_index,customer_acquisition_metric,customer_segment_primary,customer_segment_secondary,data_sovereignty_risk,franchise_compliance_risk,geographic_footprint,geopolitical_supply_exposure,headcount_cost_structure,howey_test_risk_index,interest_rate_sensitivity,international_expansion_readiness,marginal_cost_of_growth,monetization_vector,network_effect_present,pricing_architecture,pricing_power_rating,recession_resistance_tier,regulatory_burden_tier,revenue_model_type,supply_chain_dependency,switching_cost_profile,vendor_lock_dependency_score
High
SEC-10K 0001370637-26-000019
activist_13d_count_1y
0
High
SEC-13D/G registry, subject-verified
blockholder_13g_count_1y
12
High
SEC-13D/G registry, subject-verified
activist_last_13d_date
none in window
High
SEC-13D/G registry, subject-verified
insider_buys_6m
0
High
SEC-Form4 0002068229-26-000015..0001321591-26-000002
insider_sells_6m
68
High
SEC-Form4 0002068229-26-000015..0001321591-26-000002
insider_net_shares_6m
-952806
High
SEC-Form4 0002068229-26-000015..0001321591-26-000002
insider_last_transaction_date
2026-09-03
High
SEC-Form4 0002068229-26-000015..0001321591-26-000002
Insider_Dog_Checked
2026-09-15T23:27|activist_13d_count_1y,activist_last_13d_date,blockholder_13g_count_1y,insider_buys_6m,insider_last_transaction_date,insider_net_shares_6m,insider_sells_6m
High
SEC-Form4 registry