Pulmonx Corp
cc6e64d81a4d4389a4ea5e0229ad69e7
PRODUCTION_VERIFIED schema v3.0.0 Inferred last heartbeat: 2026-07-24T00:15:23.386457+00:00

Business Model Classification Tokens

contract_cycle_length
null
Inferred
Pending — BM Dev Shop classification run
enterprise_sales_motion
null
Inferred
Pending — BM Dev Shop classification run
procurement_complexity
null
Inferred
Pending — BM Dev Shop classification run
vendor_lock_coefficient
null
Inferred
Pending — BM Dev Shop classification run
consumption_unit_definition
null
Inferred
Pending — BM Dev Shop classification run
usage_billing_granularity
null
Inferred
Pending — BM Dev Shop classification run
overage_penalty_structure
null
Inferred
Pending — BM Dev Shop classification run
minimum_commitment_floor
null
Inferred
Pending — BM Dev Shop classification run
metered_margin_profile
null
Inferred
Pending — BM Dev Shop classification run
base_product_margin
null
Inferred
Pending — BM Dev Shop classification run
consumable_margin
null
Inferred
Pending — BM Dev Shop classification run
switching_cost_architecture
null
Inferred
Pending — BM Dev Shop classification run
consumable_repurchase_frequency
null
Inferred
Pending — BM Dev Shop classification run
blade_dependency_coefficient
null
Inferred
Pending — BM Dev Shop classification run

Business Model Archetype Classification

University of St. Gallen — 55 Business Model Navigator (Gassmann et al.)

SG-035 Premium WHO High
Direct: pricing_architecture=Premium single-use device pricing; reimbursement-anchored; CMS APC reimbursement rate caps effective price ceiling; hospital budget pressure limits list price increases above 3-5% annually. Corroborated: target_gross_margin_bracket=74.2% Gross Margin (Premium (>60%)) (High gross margin bracket (>60%) indicates premium positioni)
SG-024
Lock-in
WHO High
SG-013
Experience Selling
WHAT High
SG-040
Razor and Blade
VALUE High
SG-036
Product to Capability
WHAT High
SG-049
Subscription
VALUE High

Hybrid Combination

Premium (SG-035) WHO provides the core structure, combined with Lock-in (SG-024) + Experience Selling (SG-013) + Razor and Blade (SG-040) to form the complete business model fingerprint.

55 Archetypes Evaluated High: 6 Medium: 15 Registry: schemas/sg55_archetype_registry.yaml

Knowledge Graph — All Sections

debt_leverage_profile
0.69x Total Debt / Equity (Moderate leverage)
High
SEC-XBRL
interest_rate_sensitivity
Moderate-high; Pulmonx carries ~$100M+ debt with variable exposure; 200bps rate rise adds ~$2M annual interest, pressuring cash burn for pre-profitability medtech firm
Inferred
Agent_Inference
geopolitical_supply_exposure
Low intensity; China and India supply >60% of global API inputs, creating concentration risk.
Medium
GICS-commodity-overlay-v1
supply_chain_dependency
Taiwan/China semiconductor components for Chartis system electronics; single-source European catheter manufacturing in Germany creating EU regulatory and logistics chokepoint
Inferred
Agent_Inference
international_expansion_readiness
EUR (~40% international revenue), GBP, and CHF exposure; EUR devaluation 10% vs USD reduces reported revenue ~4%; hedging minimal given company size
Inferred
Agent_Inference
geographic_footprint
Primary markets: USA, Germany, UK; EUR and GBP devaluation risk meaningful; ~30-35% revenue outside US with limited natural hedging or formal FX derivative program
Inferred
Agent_Inference
commodity_exposure_profile
Low intensity; commodities: Active Pharmaceutical Ingredients, Rare Earth Elements, Natural Gas (energy), Plastics/Resins, Ethanol, Packaging Materials; geopolitical: China and India supply >60% of global API inputs, creating concentration risk.
Medium
GICS-commodity-overlay-v1
vendor_lock_dependency_score
Yes; single-source supplier for Zephyr Endobronchial Valve components; no qualified alternate manufacturer disclosed, creating non-substitutable critical dependency above 30% threshold
Inferred
Agent_Inference
business_model_type_primary
Medical device hardware company; cloud dependency limited to data analytics and CRM; 30-day termination disruptive but not existential; 60-90 day recovery via alternative hosting feasible
Inferred
Agent_Inference
business_model_type_secondary
Procedure-driven consumables model; cloud termination affects sales force tools and Chartis data upload but does not halt core bronchoscopic valve procedure revenue
Inferred
Agent_Inference
switching_cost_profile
Low API coupling risk; Pulmonx is a hardware/procedure company with minimal third-party API dependencies in core revenue-generating product stack
Inferred
Agent_Inference
howey_test_risk_index
Very low; revenue derived from physical medical device sales and procedures; no investment contract, profit-sharing, or token structure; Howey Test inapplicable
Inferred
Agent_Inference
regulatory_burden_tier
Very High
Medium
GICS-regulatory-overlay-v1
data_sovereignty_risk
Moderate GDPR exposure; patient procedure data collected in EU requires compliant data processing agreements; CCPA applies to US patient data; no major violations disclosed but ongoing compliance cost
Inferred
Agent_Inference
antitrust_exposure_flag
Low; Pulmonx holds ~60-70% of bronchoscopic lung volume reduction market but market is niche and nascent; no current DOJ/FTC scrutiny identified; competition from Olympus/BTG growing
Inferred
Agent_Inference
regulatory_exposure_profile
Very High burden; regimes: FDA, CMS, HHS, HIPAA, EMA, OIG; Drug pricing legislation and approval delays directly compress revenue visibility.
Medium
GICS-regulatory-overlay-v1
revenue_model_type
~85% transactional (single-use Zephyr valves per procedure); ~15% capital equipment (Chartis system); minimal recurring contract revenue; highly procedure-volume dependent
Inferred
Agent_Inference
monetization_vector
Per-procedure consumable valve sales (~$3,000-5,000 per case); razor-and-blade model with Chartis assessment system as installed base driver for valve pull-through
Inferred
Agent_Inference
pricing_architecture
Premium single-use device pricing; reimbursement-anchored; CMS APC reimbursement rate caps effective price ceiling; hospital budget pressure limits list price increases above 3-5% annually
Inferred
Agent_Inference
pricing_power_rating
Moderate; first-mover in BLVR with strong clinical evidence but reimbursement dependency constrains unilateral price increases; rated 6/10 pricing power
Inferred
Agent_Inference
target_gross_margin_bracket
74.2% Gross Margin (Premium (>60%))
High
SEC-XBRL
churn_vulnerability_index
No free-rider leakage; physical consumable requires purchase; however physician/hospital adoption churn is real if procedural volumes disappoint or competitor gains reimbursement parity
Inferred
Agent_Inference
headcount_cost_structure
Headcount-linear in commercial scaling; doubling revenue requires proportional field sales/clinical specialist additions; gross margin ~70%+ but SG&A scales with territory expansion
Inferred
Agent_Inference
marginal_cost_of_growth
Sublinear at maturity but currently linear; each new hospital account requires dedicated clinical support rep; marginal cost of incremental procedure ~$1,500 in commercial support cost
Inferred
Agent_Inference
franchise_compliance_risk
Not applicable; Pulmonx operates direct sales model, not franchise; no franchise network compliance risk
Inferred
Agent_Inference
customer_acquisition_metric
At 10x scale, CAC likely improves 30-40% via brand recognition and KOL network effects; however clinical training cost per hospital remains fixed at ~$15,000-25,000 per account
Inferred
Agent_Inference
network_effect_present
Weak direct network effects; clinical evidence and physician training community create modest indirect network effect; durability moderate as competitor data could erode differentiation within 5-7 years
Inferred
Agent_Inference
asset_efficiency_ratio
-41.3% Return on Assets (Negative equity)
High
SEC-XBRL
recession_resistance_tier
Moderate recession resistance; COPD procedure is elective-deferrable but addresses severe unmet need; hospital capex cuts more likely to affect Chartis capital sales than valve consumables
Inferred
Agent_Inference
customer_segment_primary
Interventional pulmonologists and thoracic surgeons at academic medical centers and large community hospitals; top 10 accounts likely represent 25-35% of US revenue
Inferred
Agent_Inference
customer_segment_secondary
Hospital value analysis committees and health system GPOs controlling device approvals; payer concentration risk via CMS reimbursement policy representing majority of BLVR patient funding
Inferred
Agent_Inference
characteristic_occupations
["11-0000 Management Occupations", "13-0000 Business and Financial Operations Occupations", "15-0000 Computer and Mathematical Occupations", "19-0000 Life, Physical, and Social Science Occupations", "21-0000 Community and Social Service Occupations", "23-0000 Legal Occupations", "29-0000 Healthcare Practitioners and Technical Occupations", "31-0000 Healthcare Support Occupations", "41-0000 Sales and Related Occupations", "43-0000 Office and Administrative Support Occupations", "51-0000 Production Occupations"]
High
SOC-2018/GICS-overlay
agent_automatable_labor_share
0.32 (HIL — ~32% of characteristic roles agent-automatable)
Medium
SOC-2018 + agentic-exposure-v1
capital_expenditure_profile
0.5% CapEx / Revenue (Low-CapEx Asset-Light)
High
SEC-XBRL
sec_cik
0001127537
High
SEC-EDGAR
ticker
LUNG
High
SEC-EDGAR

Business Model Components

Core Space

> *Pending Turn 2 — Business Model Type Agent population.*

Interaction Modes

> *Pending Turn 2 — Business Model Type Agent population.*

Product Matrix

> *Pending Turn 2 — Business Model Type Agent population.*

Historical Evolution Log

Live Operational Signals

Signal DateSignal TypeSummary
Source

Evaluation Gate — Persona Stress Tests

SKILL_BUFFETT_VAL_03PASS2026-07-24no unmet atoms among this persona's authored questions
SKILL_LEGAL_SEC_01PASS2026-07-24no unmet atoms among this persona's authored questions
SKILL_SHORT_BEAR_01PASS2026-07-24no unmet atoms among this persona's authored questions
SKILL_MACRO_STRAT_01PASS2026-07-24no unmet atoms among this persona's authored questions
SKILL_OPS_PARTNER_01PASS2026-07-24no unmet atoms among this persona's authored questions

Live Status

No Live Status block found.