Rockwell Automation Inc
7e827631-8b04-462b-bde6-aef8db388666
PRODUCTION_VERIFIED schema v3.0.0 Inferred last heartbeat: 2026-07-25T02:13:08.998406+00:00

Business Model Classification Tokens

contract_cycle_length
null
Inferred
Pending — BM Dev Shop classification run
enterprise_sales_motion
null
Inferred
Pending — BM Dev Shop classification run
procurement_complexity
null
Inferred
Pending — BM Dev Shop classification run
vendor_lock_coefficient
null
Inferred
Pending — BM Dev Shop classification run
billing_cadence
null
Inferred
Pending — BM Dev Shop classification run
churn_rate_benchmark
null
Inferred
Pending — BM Dev Shop classification run
annual_recurring_revenue_ratio
null
Inferred
Pending — BM Dev Shop classification run
free_trial_conversion_rate
null
Inferred
Pending — BM Dev Shop classification run
subscriber_ltv_model
null
Inferred
Pending — BM Dev Shop classification run
base_product_margin
null
Inferred
Pending — BM Dev Shop classification run
consumable_margin
null
Inferred
Pending — BM Dev Shop classification run
switching_cost_architecture
null
Inferred
Pending — BM Dev Shop classification run
consumable_repurchase_frequency
null
Inferred
Pending — BM Dev Shop classification run
blade_dependency_coefficient
null
Inferred
Pending — BM Dev Shop classification run
bundle_discount_depth
null
Inferred
Pending — BM Dev Shop classification run
cross_sell_attach_rate
null
Inferred
Pending — BM Dev Shop classification run
bundle_churn_vs_single_churn
null
Inferred
Pending — BM Dev Shop classification run
bundle_margin_blended
null
Inferred
Pending — BM Dev Shop classification run
upsell_pathway_architecture
null
Inferred
Pending — BM Dev Shop classification run

Business Model Archetype Classification

University of St. Gallen — 55 Business Model Navigator (Gassmann et al.)

SG-049 Subscription VALUE High
Direct: monetization_vector contains [Primary vectors: hardware capital sales, software licensing/SaaS (FactoryTalk), lifecycle services/maintenance contracts, and partner ecosystem (PTC royalties/revenue share)]; revenue_model_type=~35-40% recurring (software subscriptions, services contracts, multi-year MRO agreements); ~60-65% transactional (hardware and project-based sales); recurring mix growing ~3-4pp annually
SG-036
Product to Capability
WHAT High
SG-023
Licensing
VALUE High
SG-037
Product as a Service
VALUE High
SG-010
Digitization
WHAT High

Hybrid Combination

Subscription (SG-049) VALUE provides the core structure, combined with Product to Capability (SG-036) + Licensing (SG-023) + Product as a Service (SG-037) to form the complete business model fingerprint.

55 Archetypes Evaluated High: 5 Medium: 15 Registry: schemas/sg55_archetype_registry.yaml

Knowledge Graph — All Sections

debt_leverage_profile
0.54x Total Debt / Equity (Moderate leverage)
High
SEC-XBRL
interest_rate_sensitivity
Moderate
Medium
SEC-10K 0001024478-25-000116
geopolitical_supply_exposure
Medium intensity; China's 2025 export-licensing regime on rare earths and NdFeB magnets (layered on its gallium/germanium/antimony controls) is the live chokepoint for motors, actuators, and defense electronics, while the mid-2025 expansion of US Section 232 tariffs to 50% on steel and aluminum repriced the sector's core structural-metal inputs.
Medium
GICS-commodity-overlay-v2
supply_chain_dependency
Moderate to High
Medium
SEC-10K 0001024478-25-000116
international_expansion_readiness
High
Medium
SEC-10K 0001024478-25-000116
geographic_footprint
Global with North America majority; significant international presence
Medium
SEC-10K 0001024478-25-000116
commodity_exposure_profile
Medium intensity; commodities: steel, aluminum, copper, jet fuel / diesel (refined distillates), rare earth elements & NdFeB magnets, titanium, nickel; geopolitical: China's 2025 export-licensing regime on rare earths and NdFeB magnets (layered on its gallium/germanium/antimony controls) is the live chokepoint for motors, actuators, and defense electronics, while the mid-2025 expansion of US Section 232 tariffs to 50% on steel and aluminum repriced the sector's core structural-metal inputs.
Medium
GICS-commodity-overlay-v2
vendor_lock_dependency_score
Moderate
Medium
SEC-10K 0001024478-25-000116
business_model_type_primary
B2B industrial automation equipment and software manufacturer
Medium
SEC-10K 0001024478-25-000116
business_model_type_secondary
Professional services firm (consulting, systems integration, project delivery)
Medium
SEC-10K 0001024478-25-000116
switching_cost_profile
High
Medium
SEC-10K 0001024478-25-000116
howey_test_risk_index
Low
Medium
SEC-10K 0001024478-25-000116
regulatory_burden_tier
Medium
Medium
GICS-regulatory-overlay-v1
data_sovereignty_risk
Moderate to High
Medium
SEC-10K 0001024478-25-000116
antitrust_exposure_flag
No
Medium
SEC-10K 0001024478-25-000116
regulatory_exposure_profile
Medium burden; regimes: FAA, DOT, OSHA, EPA, ITAR, FTC; Export controls and defense procurement rules create contract concentration risk.
Medium
GICS-regulatory-overlay-v1
revenue_model_type
product sales / services / licensing (mixed)
Medium
SEC-10K 0001024478-25-000116
monetization_vector
Unit sales of hardware and software products; professional services; recurring services fees
Medium
SEC-10K 0001024478-25-000116
pricing_architecture
Tiered with negotiated components; usage-based elements in recurring services
Medium
SEC-10K 0001024478-25-000116
pricing_power_rating
Moderate to Strong
Medium
SEC-10K 0001024478-25-000116
target_gross_margin_bracket
48.1% Gross Margin (Strong (40-60%))
High
SEC-XBRL
churn_vulnerability_index
Low to Moderate
Medium
SEC-10K 0001024478-25-000116
headcount_cost_structure
Sublinear (trending toward)
Medium
SEC-10K 0001024478-25-000116
marginal_cost_of_growth
Sublinear
Medium
SEC-10K 0001024478-25-000116
franchise_compliance_risk
Not a franchise model; distributor network (Encompass, OEM partners) carries compliance drift risk on pricing/gray market; estimated 5-8% revenue touches informal channel with limited audit trail
Inferred
Agent_Inference
customer_acquisition_metric
Multi-channel: approximately 65% through independent distributors; direct sales to OEMs, machine builders, system integrators, end users; partnership ecosystem
Medium
SEC-10K 0001024478-25-000116
network_effect_present
Partial
Medium
SEC-10K 0001024478-25-000116
asset_efficiency_ratio
8.2% Return on Assets (Excellent)
High
SEC-XBRL
recession_resistance_tier
Mixed to Cyclical
Medium
SEC-10K 0001024478-25-000116
customer_segment_primary
Enterprise (large manufacturers across discrete, hybrid, and process industries)
Medium
SEC-10K 0001024478-25-000116
customer_segment_secondary
Government (implied through compliance and critical infrastructure references)
Medium
SEC-10K 0001024478-25-000116
characteristic_occupations
["11-0000 Management Occupations", "13-0000 Business and Financial Operations Occupations", "15-0000 Computer and Mathematical Occupations", "17-0000 Architecture and Engineering Occupations", "23-0000 Legal Occupations", "33-0000 Protective Service Occupations", "37-0000 Building and Grounds Cleaning and Maintenance Occupations", "41-0000 Sales and Related Occupations", "43-0000 Office and Administrative Support Occupations", "47-0000 Construction and Extraction Occupations", "49-0000 Installation, Maintenance, and Repair Occupations", "51-0000 Production Occupations", "53-0000 Transportation and Material Moving Occupations"]
High
SOC-2018/GICS-overlay
agent_automatable_labor_share
0.21 (HIL — ~21% of characteristic roles agent-automatable)
Medium
SOC-2018 + agentic-exposure-v2
capital_expenditure_profile
1.9% CapEx / Revenue (Low-CapEx Asset-Light)
High
SEC-XBRL
sec_cik
0001024478
High
SEC-EDGAR
ticker
ROK
High
SEC-EDGAR
Filings_Dog_Scope
antitrust_exposure_flag,business_model_type_primary,business_model_type_secondary,churn_vulnerability_index,customer_acquisition_metric,customer_segment_primary,customer_segment_secondary,data_sovereignty_risk,franchise_compliance_risk,geographic_footprint,geopolitical_supply_exposure,headcount_cost_structure,howey_test_risk_index,interest_rate_sensitivity,international_expansion_readiness,marginal_cost_of_growth,monetization_vector,network_effect_present,pricing_architecture,pricing_power_rating,recession_resistance_tier,regulatory_burden_tier,revenue_model_type,supply_chain_dependency,switching_cost_profile,vendor_lock_dependency_score
High
SEC-10K 0001024478-25-000116
activist_13d_count_1y
0
High
SEC-13D/G registry, subject-verified
blockholder_13g_count_1y
4
High
SEC-13D/G registry, subject-verified
activist_last_13d_date
none in window
High
SEC-13D/G registry, subject-verified
insider_buys_6m
0
High
SEC-Form4 0001825762-26-000004..0001024478-26-000008
insider_sells_6m
22
High
SEC-Form4 0001825762-26-000004..0001024478-26-000008
insider_net_shares_6m
-15001
High
SEC-Form4 0001825762-26-000004..0001024478-26-000008
insider_last_transaction_date
2026-09-08
High
SEC-Form4 0001825762-26-000004..0001024478-26-000008
Insider_Dog_Checked
2026-10-04T23:37|activist_13d_count_1y,activist_last_13d_date,blockholder_13g_count_1y,insider_buys_6m,insider_last_transaction_date,insider_net_shares_6m,insider_sells_6m
High
SEC-Form4 registry

Business Model Components

Core Space

> *Pending Turn 2 — Business Model Type Agent population.*

Interaction Modes

> *Pending Turn 2 — Business Model Type Agent population.*

Product Matrix

> *Pending Turn 2 — Business Model Type Agent population.*

Historical Evolution Log

Live Operational Signals

Signal DateSignal TypeSummary
Source

Evaluation Gate — Persona Stress Tests

SKILL_BUFFETT_VAL_03PASS2026-07-25no unmet atoms among this persona's authored questions
SKILL_LEGAL_SEC_01PASS2026-07-25no unmet atoms among this persona's authored questions
SKILL_SHORT_BEAR_01PASS2026-07-25no unmet atoms among this persona's authored questions
SKILL_MACRO_STRAT_01PASS2026-07-25no unmet atoms among this persona's authored questions
SKILL_OPS_PARTNER_01PASS2026-07-25no unmet atoms among this persona's authored questions

Live Status

No Live Status block found.